Strategic Internal Communication
COURSE
DURATION
Strategic Internal Communication
2 Days
PROGRAMME OVERVIEW
This course will guide delegates in designing a streamlined and effective internal communication strategy for their organisation and teach them how to improve organisational performance through an in-depth understanding of key topics. They will learn how to quantify their goals and achievements via internal surveys on attitude, communication and awareness.
WHO SHOULD ATTEND?
Business professionals working in internal communications, from Directors and Presidents to Heads and Managers. Course is for everyone interested in creating a high quality corporate communications departments of their organization, through enhancement of its competitive advantage. .
PROGRAMME CONTENTS
Tools for defining internal communications objectives:
- Understand the needs of internal customers
- Utilizing QQCPE as a tool
- Assess internal communication processes with proven tools and techniques
- Understand a department’s strengths and weaknesses
- Identify whether a department can deliver and organisation’s communication strategy effectively
- Build an essential communication framework
- Develop a strategic plan
